Podcast launch tips
that can be used after launch as well
👋 Hello lovely human,
I loved listening to the recent episode of 99% Invisible about Neil Young’s attempt at giving people a high quality audio option to the iPod. It speaks to me because I feel like I am value, value, value dripping all over the podcasting space.
I stumble and fall much more than I succeed.
Neil Young had his claim to fame outside of this venture but I’ve yet to find mine.
So I’m venturing out to go look.
This is the last version of the newsletter.
The YouTube channel will continue. The podcast will be up for awhile and then it won’t be.
I’ll leave you with a project I worked on so hard: a podcast launch guide in video form.
Topics:
00:00 webinar takeaways, my background, etc
03:37 Part 1: Set up decisions
04:39 Decision 1: Why 07:13 Decision 2: Podcast format
09:17 Decision 3: Publication schedule
11:13 Decision 4: Use clear CTAs
13:13 Decision 5: Marketing
13:32 Decision 6: Set your podcast ROIs
18:03 Decision 7: Decide on initial workflow
21:40 Recap of all 7 decisions
22:30 Part 2: Recording setup
24:09 Basic recording setup: solo episodes
28:06 Basic recording setup: 2 people episodes
29:15 In person recording equipment
29:31 Why Zoom sucks for business podcasts
30:33 Why using Spotify for Podcasters (formerly Anchor) is not a good idea
31:37 Microphone technique for Samson Q2U (and other dynamic mics)
33:39 Top 3 audio mistakes (and how not to make them)
35:47 Recap of recording set up
36:47 Part 3: Sharing your podcast in all the places
36:57 Podcast distribution platforms & searchability
41:40 Beginning marketing plan
44:00 Podcast live marketing plan
45:27 Episode promotion ideas
47:42 Most overlooked promo tool: repurposing
48:05 Part 4: Podcast ROI
There are two key ways to grow your podcast audience:
1️⃣ Promotion — things like social media posts, guest appearances, collaborations
2️⃣ Optimization — tightening up your episode titles, tags, metadata, and other behind-the-scenes elements
Most podcasters go heavy on #1 and completely overlook #2. That’s like wearing rain boots in a downpour but forgetting an umbrella. You’re not getting full protection — or full results.
Want to fix that? I’m running a FREE, SHORT Podcast Optimization Masterclass to help you make your podcast more discoverable — no strings attached. I just want more ears on your show.
Geopats Podcast replay experiment update:
I couldn’t keep away from the audio. I’m approaching this now as a long clip (about 10 minutes) video first production. Static video. Then I’m taking the clip and adding it to the podcast as a replay WITH NO INTRO. It’s a minimalist experiment.
Check it out here:
You can support the podcast by…
subscribing to the early access optionon theBuzzsprout page(right side) (on hold for the rest of 2025)buy a coffee inspired item in the Geopats merchandise store: https://geopats.tpopsite.com/ , like this cute tank. I ordered one of these for myself and can’t wait to show you.
https://geopats.tpopsite.com/product/mug-with-green-handle
Other podcast episodes you’ll learn from:
Don’t forget to share these. A quick screenshot of the episode added to your socials does wonders! Thanks.
The (Not Boring) Boring Small Business Bookkeeping and Accounting Podcast
Messy Books, Real Fixes, No Fluff. This episode isn’t theory—it’s what bookkeepers really deal with. In this episode, our resident Bookkeeping Mensch, Paul Rosenblum, shares the chaos of a real client’s finances: seven credit cards, tangled business and personal transactions, and even a surprise closed bank account with missing rent payments. Unlike past episodes that offer broad tips, this one gets into the gritty details of how he actually solves these problems using both traditional and unconventional QuickBooks methods. He highlights the importance of client communication, the reality of adjusting workflows on the fly, and why he’s now focusing on respectful, high-quality clients
What Are You Doing In Denmark?
Learning Danish? Stop waiting to feel ready. Brooke Fossey joins Derek and Mike to share why mindset matters more than mastery, and how choosing joy over perfection can transform your language journey. From awkward public mistakes to unhelpful corrections, Brooke’s approach blends consistency, curiosity, and a refusal to give up—even when Danes switch to English. If you've ever felt frustrated, embarrassed, or just plain stuck with Danish, this episode offers a new way forward. Listen now and rediscover the joy of learning—even when it’s messy.
Last Week In Denmark
Groundhog Day meets Samuel Beckett—cohosts Fionn and Kalpita celebrate this mind-bending Danish novel while we're on summer break. Solvej Balle’s On the Calculation of Volume follows Tara Selter, a woman trapped in a time loop, in a story has been shortlisted for the International Booker Prize. Already awarded in Scandinavia and translated by Barbara Haveland, the novel is gaining global attention as part of a planned multi-volume series. Listen to the full episode to hear why this surreal, slow-burning story is making waves far beyond Denmark.
🛠️ Want Help Fixing Your Podcast Foundation?
Let’s make things easier:
🎙️ Podcast Optimization Sessions – These 1:1 sessions help you figure out what’s working, what’s not, and what to fix first. Whether it’s your setup, your episodes, or your messaging, I’ll help you get unstuck and moving forward.
📅 What would this look like for your podcast?
Let’s talk about it in a FREE 15 minute call OR message me here.
🎧 Sane and Simple Podcasting TOOLS:
(Some links are affiliate links. I only share what I truly use and enjoy.)
😋 Host on Buzzsprout
👀 Record & go live with Restream
😊 Make audiograms or video clips with Opus Clip
👀 Chat with ME about your podcast growth
Keep in touch
I’ve got multiple accounts on many social media platforms and will list the main ones here. You can poke around in the bios to see the others.
Instagram: https://www.instagram.com/stephfuccio/
Facebook: I’m mostly in groups but my IG posts go to my feed so, eh, listing it here. https://www.facebook.com/stephanie.fuccio
Email: stephfuccio at gmail dot com
website: https://www.coffeelikemedia.com/
Geopats Abroad (podcast): https://geopatsabroad.buzzsprout.com
Sane And Simple Podcasting (YouTube channel: https://www.youtube.com/channel/UCi8L4OynY764lGioB-20S6A
Take care,
Steph